The age-old question, "How much should I spend on an engagement ring?" continues to be a hot topic in 2025. With economic challenges, shifting priorities, and evolving traditions, the answer isn’t as straightforward as it once was. The outdated "three months' salary" rule is no longer the standard — today, couples are focusing on meaningful investments, balancing financial responsibility with the desire for a high-quality ring that will last a lifetime.

Finding the Right Budget for You

The reality is that every couple’s financial situation is different. With the rising cost of living and economic uncertainty, young couples are more conscious of their spending than ever before. However, an engagement ring isn’t just a fleeting purchase — it’s a lifelong symbol of love, commitment, and a future together. It’s also a piece of jewellery that can be passed down through generations, making quality a crucial consideration.

Instead of focusing on a fixed percentage of your salary, consider these factors when setting your budget:

• Your financial situation – What can you comfortably afford without going into debt?

• Long-term value – This ring will be worn every day, so investing in quality is key.

• Your partner’s preferences – Would they prefer a traditional diamond, a unique gemstone, or a custom piece?

• Your wedding plans – Many couples are choosing to reduce wedding costs, allowing them to invest more in their rings.

Smart Ways to Maximise Your Budget

If you’re looking for a stunning engagement ring without breaking the bank, there are several ways to maximise your budget without sacrificing beauty or quality.

Lab-Grown Diamonds – A Stunning and Affordable Option

Lab-grown diamonds have become a game-changer in the jewellery industry. These diamonds are chemically, physically, and optically identical to natural diamonds but come at a significantly lower price. Here’s why they’re worth considering:

• More for Your Money – Lab-grown diamonds cost 30-50% less than their natural counterparts, allowing you to get a larger, higher-quality stone within your budget.

• Sustainable and Ethical – For eco-conscious couples, lab-grown diamonds provide a conflict-free option without the environmental impact of mining.

• Timeless Beauty – Unlike alternative stones like moissanite or cubic zirconia, lab-grown diamonds hold their value and brilliance over time.

Remodelling Pre-Loved and Heirloom Jewellery

A beautiful way to create a meaningful engagement ring is by remodelling old jewellery or incorporating heirloom diamonds. If you have a piece of jewellery passed down from a loved one, our team at Morgan & Co can breathe new life into it, crafting a design that feels personal and modern while preserving its sentimental value.

Benefits of remodelling jewellery —

• Cost-Effective – Using existing diamonds or gold reduces the cost of sourcing new materials.

• Deeply Meaningful – An heirloom ring carries history, love, and family traditions.

• Fully Customisable – Our expert designers can transform old jewellery into a completely new, custom-designed piece that reflects your unique love story.

The Shift in Wedding Trends: Smaller Celebrations, Bigger Investments in Rings

With the rising cost of weddings, many couples are choosing to downsize their celebrations—or even elope. Intimate weddings, micro-weddings, and elopements allow couples to focus on what truly matters: their commitment to each other. Instead of spending tens of thousands on a one-day event, they are investing in lifelong symbols of love, such as high-quality engagement rings and wedding bands.

This shift means couples are prioritising:

• Timeless quality over extravagant events

• Bespoke, sentimental jewellery over mass-produced designs

• Financial security while still celebrating their love in a meaningful way

Why Quality Matters in an Engagement Ring

While it’s important to be mindful of your budget, an engagement ring is not an area to compromise on quality. Unlike other expenses, this ring is something that will be worn every single day, for decades to come. Poor-quality rings may need costly repairs or replacements in the future, making them more expensive in the long run.

At Morgan & Co, we specialise in crafting high-quality, bespoke engagement rings tailored to your style and budget. Whether you’re looking for a custom-designed ring, a lab-grown diamond, or a remodelled heirloom piece, we’re here to guide you through the process and create something truly special.

Start Your Engagement Ring Journey With Us

Your engagement ring is one of the most personal and meaningful investments you’ll ever make. If you’re ready to explore your options, visit our intimate Buderim-based studio for a consultation. Our expert team will work with you to design a ring that not only fits your budget but also tells your unique love story.

Get in touch today to start your journey toward the perfect engagement ring, crafted with love and care by Morgan & Co.

With Love,
Morgan xo

As we step into 2025, the world of engagement rings is buzzing with exciting new trends and timeless classics. If you are looking for a jeweller who can bring your vision to life with precision, quality, and sustainability, look no further than Morgan & Co Jewellery, Sunshine Coast's number one engagement and remodel jeweller.

Why Choose Morgan & Co Jewellery?

Based on Queensland's picturesque Sunshine Coast, Morgan & Co Jewellery stands out for its commitment to crafting beautifully designed, Australian-made engagement rings and bespoke jewellery. Here are some key aspects that we pride ourselves on in our business —

• Ethically Sourced Diamonds: Morgan & Co Jewellery uses ethically sourced diamonds, ensuring that every piece is not only stunning but also responsible and sustainable.

• Personalised Consultations: Our studio offers complimentary consultations where you can work closely with our expert designers to create a one-of-a-kind piece that fits your budget and style.

• Quality and Sustainability: Each piece is thoughtfully designed and crafted with quality and sustainability in mind, reflecting the highest standards of Australian craftsmanship

2025 Engagement Ring Trends

As we delve into the latest trends for 2025, here are some of the most anticipated designs that you can bring to life with Morgan & Co Jewellery:

Maximalist Multi-Stones

This year, maximalist multi-stone engagement rings are set to make a significant impact. These rings feature multiple stones, often in different shapes and sizes, creating a dynamic and visually striking finish. This trend is perfect for those who want a ring that stands out and reflects their unique personality. Our stunning Lucy is the perfect Toi et Moi, multi-stone ring featuring a marquise and pear diamond in a claw setting. 

Marquise Shapes

Marquise-shaped diamonds are predicted to be one of the hottest engagement ring shapes of 2025. This elongated shape, with its pointed edges, is not only finger-flattering but also incredibly versatile. It can be set in various ways, including prong and bezel settings, making it a favourite among those seeking a unique and personalised design.

Half Bezels

Half bezel set engagement rings are another trend gaining traction. This setting style combines the security of a bezel with the elegance of a prong setting, offering a modern twist on traditional designs. It's ideal for those who want a ring that is both stylish and secure

Vintage Cuts and Designs

Vintage-inspired designs are making a strong comeback in 2025. These rings draw inspiration from past eras such as Art Deco, Victorian, and Edwardian, offering timeless elegance and old-world charm. Morgan & Co Jewellery can help you create a vintage-inspired piece that is both romantic and unique.

Diamond Clusters

Diamond clusters, or halo engagement rings, particularly those featuring mixed setting styles and hybrid designs, are becoming increasingly popular. These rings often feature a central stone surrounded by smaller stones, creating a trefoil or other cluster designs that are both visually striking and meaningful

Architectural Designs

For the more adventurous, architectural designs are a trend to watch. These rings feature geometric stones on thick bands, creating an architectural look that is both modern and meaningful. This trend reflects a growing appreciation for engagement rings that challenge conventional ideas and feel connected to something larger, like architecture or the urban landscape

Bold Colour and Coloured Gemstones

Bold and colourful centre stones are also on the rise. Couples are looking for rings that reflect their personal style and story, and coloured gemstones offer a distinctive way to express this. Whether it's a bright sapphire or an emerald, Morgan & Co Jewellery can help you incorporate these vibrant stones into your engagement ring.

Asymmetry and Cocktail Style

Asymmetrical and cocktail-style engagement rings are gaining popularity as couples seek unique and individualised designs. These rings often feature oversized and coloured stones, showcasing stunning craftsmanship and artistic flair. They are perfect for those who want a ring that stands out and has a heirloom feel.

Your Journey Is Our Priority 

At Morgan & Co, we take pride in offering a truly personalised journey for every client. From the moment you step into our studio, we are committed to understanding your vision, preferences, and unique love story. Our hands-on approach ensures that every detail is carefully considered, and we provide ongoing support throughout the design and creation process. We also offer a lifetime warranty on our craftsmanship, standing by the quality of our work and our promise to always be there for our couples and clients. Your engagement ring is more than just jewellery — it’s a lifelong symbol of love, and we are honoured to be part of that journey with you.

Remodel Jewellery with Morgan & Co

In addition to creating stunning new engagement rings, Morgan & Co Jewellery is also renowned for its remodel jewellery services. If you have an existing piece that you want to transform into something new and special, our expert designers can work with you to redesign and recreate your jewellery. This not only gives new life to treasured pieces but also ensures that the final product is both meaningful and beautifully crafted.

Final Thoughts

Morgan & Co Jewellery is your premier destination for engagement and remodel jewellery on the Sunshine Coast. With our commitment to quality, sustainability, and personalised service, you can trust that your engagement ring will be a masterpiece that reflects your unique style and story. Whether you're drawn to the latest trends for 2025 engagement rings or prefer a classic design, Morgan & Co Jewellery is here to help you create a piece that will be cherished for a lifetime. Book your complimentary consultation today and let the experts at our studio bring your vision to life.

With Love,
Laura xo

Diamonds have long been revered as one of the most precious and sought-after natural materials on Earth. Their rarity and value are shaped by a combination of geological, aesthetic, and market factors. But what truly makes a diamond rare and valuable? Let’s explore the key elements that define the worth of these mesmerising gemstones.

1. The Four Cs: The Foundation of Diamond Value

The value of a diamond is often determined by its cut, clarity, colour, and carat weight, collectively known as the Four Cs. These characteristics work together to influence a diamond’s rarity and desirability:

• Cut: A diamond’s cut is crucial to its brilliance and sparkle. A well-cut diamond reflects light beautifully, creating the signature fire and scintillation we associate with high-quality diamonds. The process of achieving the perfect cut requires immense skill and precision, making exquisitely cut diamonds rare and valuable.

• Clarity: Diamonds form under extreme pressure and heat, often resulting in natural inclusions and blemishes. The fewer the imperfections, the rarer the diamond. High-clarity diamonds (graded VS2 to VVS1 and higher) are harder to find, which drives up their value.

• Colour: While many believe diamonds are purely colourless, truly colourless diamonds are incredibly rare. Most diamonds have subtle hints of yellow or brown. The rarest and most valuable diamonds fall within the D to F colour range, meaning they exhibit no detectable colour. Fancy-coloured diamonds, such as pinks, blues, and greens, are even rarer due to the unique conditions required for their formation.

• Carat Weight: Larger diamonds are much rarer than smaller ones. Finding a high-quality diamond with significant carat weight is uncommon, as most rough diamonds are found in smaller sizes. As carat weight increases, so does the value exponentially.

2. Natural Formation: Billions of Years in the Making

A diamond’s journey begins deep within the Earth’s mantle, where carbon is subjected to intense heat and pressure over one to three billion years. Over time, these conditions crystallise carbon into the remarkable structure that forms a diamond.

Once formed, diamonds travel to the surface through rare volcanic eruptions. This natural process is unpredictable, and for every diamond discovered, countless others remain deep within the Earth, never to be found. This lengthy formation period, combined with the difficulty of retrieval, contributes to a diamond’s rarity and allure.

3. Geographic Scarcity: Limited Sources

Diamonds are not found just anywhere—they are mined in only a handful of locations worldwide. Some of the most famous diamond-producing regions include:

• Botswana – One of the world’s largest diamond producers, known for high-quality stones.

• Canada – A growing source of ethically mined diamonds.

• Russia – Home to some of the largest diamond deposits.

• South Africa – Historically one of the most significant diamond sources.

Some of the rarest diamonds come from specific mines, like the Argyle Mine in Australia, which produced the world’s most coveted pink diamonds before closing in 2020. The closure of such a significant source has only increased the rarity and value of pink diamonds.

4. Unique Characteristics: What Sets a Diamond Apart

Even diamonds of the same grade can have distinct characteristics that make them unique. Factors such as light performance, fire, scintillation, and fluorescence play a role in making one diamond stand out from another.

A diamond’s proportions and ratio also influence its overall appearance. Certain shapes, like elongated cushions or oval diamonds, can create the illusion of a larger stone while maintaining excellent brilliance. Some diamonds even possess rare optical effects, like the butterfly effect seen in fancy-cut stones, making them highly sought after by collectors.

5. Fancy-Coloured Diamonds: Nature’s Rare Gems

While white diamonds dominate the market, fancy-coloured diamonds are exceptionally rare and valuable. These diamonds owe their colour to the presence of trace elements during formation:

• Blue diamonds (such as the famous Hope Diamond) get their colour from boron.

• Yellow diamonds contain nitrogen, which gives them their sunny hue.

• Pink and red diamonds are the result of unique structural changes during their formation.

• Green diamonds gain their colour from natural radiation exposure over millions of years.

Because of their rarity, fancy-coloured diamonds often command record-breaking prices at auctions, making them some of the most valuable gemstones in the world.

6. Market Demand and Historical Significance

Beyond their physical attributes, historical significance and market demand play a crucial role in a diamond’s value. Diamonds have long been associated with love, commitment, and prestige, making them a symbol of lasting beauty.

Some diamonds become priceless due to their provenance and history. Famous examples include:

• The Cullinan Diamond – The largest rough diamond ever discovered, parts of which now reside in the British Crown Jewels.

• The Koh-i-Noor – A historic diamond with a legacy spanning centuries and multiple royal dynasties.

Owning a diamond with a rich history or extraordinary origin makes it even more desirable.

7. Ethical and Sustainable Sourcing: The Future of Diamonds

With increasing awareness around ethical sourcing, consumers today seek responsibly mined diamonds with verified origins. Ethical diamonds, including Canadian-mined stones and lab-grown diamonds, are gaining popularity as buyers prioritise sustainability and transparency.

Diamonds with certified ethical origins often carry a premium, as they ensure minimal environmental impact and fair labor practices. As demand for ethical jewellery grows, responsibly sourced diamonds are becoming an essential part of the industry’s future.

Conclusion: Rarity in Every Sparkle

A diamond’s rarity and value are shaped by a combination of natural phenomena, meticulous craftsmanship, and market dynamics. From their billion-year formation deep within the Earth to their transformation into dazzling gemstones, diamonds are truly nature’s finest treasures.

Whether you are drawn to their timeless beauty, historical significance, or unique brilliance, understanding what makes a diamond rare and valuable allows you to appreciate their significance even more.

Ready to find your own rare and valuable diamond? Book an appointment with Morgan & Co and explore our hand-selected collection of exceptional stones, perfectly suited for your unique love story.

Diamonds have captivated us for centuries, admired for their dazzling sparkle and timeless appeal. But while their outward brilliance is what first catches the eye, the true essence of a diamond lies beneath the surface. This hidden world inside the gem holds the key to its beauty, rarity, and value.

Let’s take a journey into the heart of a diamond — where science meets artistry —and uncover why inner beauty matters more than you might think.

A Magnified Reality

To the naked eye, most diamonds appear flawless. They glisten under the light, refracting rainbows and igniting imaginations. But what happens when we take a closer look?

Under 10x magnification, a diamond reveals its secrets. Tiny clouds, feathers, and minute crystals can suddenly come into view, each telling a story of the gem’s natural formation deep within the earth over billions of years. These internal characteristics, known as inclusions, are not necessarily flaws — they’re fingerprints of nature, giving each diamond a unique identity.

However, not all inclusions are created equal. Some are so minute that even under magnification, they’re hard to spot. Others can affect a diamond’s brilliance by disrupting the way light travels through it. This is where clarity — the measure of a diamond’s internal purity — comes into play.

Why Clarity Matters

Clarity is one of the “Four Cs” of diamond grading, alongside cut, colour, and carat weight. It directly impacts a diamond’s rarity and value. Flawless diamonds, those free of any inclusions or blemishes even under magnification, are incredibly rare — so rare, in fact, that most jewellers will never come across one in their lifetime.

The beauty of a high-clarity diamond is undeniable. When light enters a stone free of internal obstructions, it reflects and refracts with breathtaking brilliance. Conversely, diamonds with significant inclusions may appear less lively, as these natural imperfections can block or scatter light.

But here’s the fascinating part: most inclusions are invisible to the untrained eye. That’s why, for many people, the balance between clarity and other factors—like cut or carat weight—often takes centre stage when choosing a diamond.

The Rarest of Gems

The rarity of a diamond is directly tied to its clarity. Imagine searching for a perfectly clear, natural stone in a sea of billions. It’s like finding a pristine drop of water in an ocean. This rarity is why flawless and internally flawless diamonds command such high prices — they’re not just stones; they’re miracles of nature.

At Morgan & Co, we believe that every diamond should meet the highest standards of beauty, both inside and out. That’s why we carefully inspect every gem we source, looking beyond surface brilliance to ensure each piece is truly exceptional. We work exclusively with trusted suppliers who share our passion for quality, so you can be confident in the integrity of every diamond you choose.

Diamonds That Reflect You

When selecting a diamond, it’s not just about the technical specifications — it’s about finding a piece that feels like it was made for you. Whether you prefer a perfectly clear stone or one with subtle inclusions that make it unique, your diamond should reflect your story, style, and values.

At Morgan & Co, we guide you through the selection process, helping you balance clarity, cut, colour, and carat weight to find the perfect diamond for your dream piece. Our goal is to craft jewellery that’s not only stunning but also meaningful — a piece that embodies both outward brilliance and inner beauty.

The Morgan & Co Standard

Every diamond we source undergoes rigorous inspection to ensure it meets our exacting standards. We believe that a diamond should be as stunning internally as it is externally, offering you a gem that’s a true reflection of quality and craftsmanship.

Whether you’re searching for an engagement ring, a bespoke design, or simply exploring the world of fine jewellery, we’re here to help you every step of the way.

Because in the end, beauty isn’t just about what you see on the surface — it’s about the story, care, and passion that lie within.

Our Process: How we Select your diamond 

When selecting the perfect diamond for your engagement ring, we take great care in ensuring every stone meets our high standards. Each diamond is hand-selected, falling within our carefully chosen parameters — colourless or near-colourless, with clarity between VS2 and VVS1 for lab-grown diamonds, and SI1 to VVS1 for natural diamonds. With natural diamonds, clients often need to compromise on size or quality due to their higher price, whereas lab-grown diamonds offer a more affordable way to achieve a higher-quality stone without sacrificing carat weight. There is no right or wrong choice — it’s about what feels right for you, and we’re here to guide you based on your preferences and budget. Beyond the traditional 4Cs, we also consider the diamond’s ratio, ensuring the shape and proportions complement the wearer’s hand. We meticulously check for hidden imperfections, unwanted bowties, and overall brilliance, working with expert diamond sources to guarantee a stone that will sparkle beautifully for a lifetime.

Schedule your free consultation  

Ready to explore the world of diamonds with confidence? Schedule a consultation with Morgan & Co, your Buderim Jewellers, today and discover the perfect piece that’s as unique as you are.

Designing a bespoke engagement ring is more than just selecting a diamond and a setting—it’s a deeply personal process where your story, preferences, and vision are brought to life. At the heart of this journey is a skilled jewellery designer, who combines creativity, technical expertise, and craftsmanship to create a ring as unique as your love.

Here’s how a talented designer transforms your ideas into a one-of-a-kind piece you’ll cherish forever.

1. Understanding Your Vision

Every custom ring begins with a conversation. A skilled designer knows how to listen—not just to your words, but to the emotion and intent behind them.

During this stage, they’ll ask thoughtful questions:

• Do you have a specific style in mind (classic, modern, vintage, or something unique)?

• Are there personal elements you’d like to incorporate, such as heirloom stones or symbolic details?

• What metals, gemstones, or design features do you gravitate toward?

By understanding your preferences, the designer lays the foundation for a ring that feels authentic and meaningful.

2. Bringing Your Ideas to Life with Sketches

Once your vision is clear, the designer begins sketching preliminary concepts. These hand-drawn or digital renderings allow you to visualise the design and provide input.

This step is where the designer’s creativity truly shines—they take your inspiration and translate it into a design that balances beauty, functionality, and craftsmanship. Adjustments can be made to ensure the ring perfectly aligns with your style and expectations.

3. Selecting the Perfect Materials

A skilled designer is also a trusted advisor when it comes to selecting the right materials. They’ll guide you through choosing:

• The Diamond or Gemstone: From size and cut to clarity and color, they’ll help you select a stone that meets your aesthetic and budget.

• The Metal: Whether you prefer the timeless appeal of yellow gold, the modern look of platinum, or the romantic hue of rose gold, your designer ensures the metal complements your stone and design.

Their expertise ensures each element works harmoniously, creating a durable and stunning piece.

4. Ensuring Comfort and Wearability

A great designer doesn’t just focus on how the ring looks—they also consider how it feels to wear. Comfort is a key aspect of any bespoke piece, especially one you’ll wear every day.

From the width of the band to the height of the setting, every detail is carefully measured and refined. A skilled designer ensures your ring is not only beautiful but also practical for your lifestyle.

5. Overseeing the Crafting Process

Once the design is finalised, the ring is brought to life by master jewellers. A skilled designer works closely with the craftsmen, ensuring every detail is executed flawlessly.

This stage requires precision and expertise, from setting the stones to polishing the final piece. The designer’s involvement guarantees the ring matches the original vision and exceeds your expectations.

6. Delivering a Truly Unique Piece

The result of this collaborative process is a one-of-a-kind engagement ring that tells your story. It’s more than just a piece of jewellery — it’s a symbol of your love, a reflection of your personality, and an heirloom to be treasured for generations.

View our collection of custom designed engagement rings. Each engagement ring was designed in Buderim and made in Australia. 

Why Work with a Skilled Designer?

Partnering with a skilled jewellery designer gives you the freedom to create something extraordinary. Rather than choosing a ready-made ring, you’re crafting a piece that’s uniquely yours—infused with thought, meaning, and artistry.

At Morgan & Co, our experienced designers work closely with you to ensure every detail is perfect. From concept to creation, we’re here to guide you every step of the way, delivering a ring that’s as unique as your love story.

Ready to create your dream ring? Book a consultation with Morgan & Co today and let our skilled designers bring your vision to life.

Hearing from Our Clients

At Morgan & Co, we take immense pride in crafting jewellery that becomes a cherished part of our clients’ love stories. Every piece we create is as unique as the person wearing it, and hearing your feedback means the world to us. Here are some heartfelt words from our happy clients who visited our Buderim jewellery studio:

Kind words from Rio —

"Every detail is perfect, and it's clear that Morgan and Laura truly care about creating something special. I’m absolutely in love with my ring, and I feel so fortunate to have worked with such talented and kind people."

Kind words from Calvin —

"My partner, Alia, and I began our search for an engagement ring at Morgan & Co.
The experience was so wonderful, we never even thought about going elsewhere.
They explained everything so well in the consult. And the ring turned about beautiful."

Kind words from Lucy —

"The lovely ladies at Morgan and Co were amazing throughout the entire process. It is clear they both have a passion for what they do and take great joy in creating beautiful pieces of jewellery for their clients. Highly recommend Morgan & Co!"

Kind words from Zac —

"I was so happy to make the trip from Toowoomba to Morgan & Co Jewellery. Morgan and Laura's expertise and knowledge far exceeded any other jeweller I consulted. They were incredibly accommodating with all my requests for Bre's ring, no matter how big or small. They never made me feel pressured or rushed, and their genuine and honest approach was refreshing"

These testimonials remind us why we love what we do — helping you create meaningful pieces that last a lifetime. If you’re ready to begin your jewellery journey, book a consultation at our Buderim studio today. We can’t wait to hear your story!

Buying an engagement ring is a once-in-a-lifetime purchase, filled with excitement—and often, a bit of uncertainty. With so many options and a vast world of diamonds to navigate, it's easy to encounter information that may not entirely be accurate. Here, we’ll break down some of the most common engagement ring myths to guide you toward making a well-informed decision.

Myth #1: Bigger is Always Better

One of the most persistent myths surrounding engagement rings is that the size of the diamond equates to the value of the ring and the depth of your love. However, the significance of a ring comes down to its quality, craftsmanship, and the sentiment it represents — not just carat weight.

While carat size is a factor, the cut, clarity, and colour of the diamond greatly influence its beauty. For instance, a well-cut smaller diamond can often look more brilliant than a larger diamond with a lower cut grade. Consider what will truly suit her taste and lifestyle over simply going for the biggest stone. Quality and elegance often make a more lasting impression. 

Myth #2: Diamonds are the Only Option

Diamonds have been the traditional choice for engagement rings for over a century, but they’re certainly not the only option. Sapphires, emeralds, and even alternative stones like morganite and aquamarine have gained popularity for their unique beauty and symbolism. Each gemstone carries its own personality and charm, offering a distinctive and personal touch to the ring.

Choosing a gemstone engagement ring can also reflect her individuality and make the piece feel more personal. Don’t hesitate to explore other options if a diamond doesn’t feel like the right fit; ultimately, it’s about finding a stone that resonates with both of you.

Myth #3: The “Three-Months’ Salary” Rule

You may have heard the “rule” that you should spend three months’ salary on an engagement ring. This guideline originated from marketing campaigns decades ago and has since become widely accepted—but it’s not a requirement. A meaningful engagement ring is about what feels right for you and your financial situation, not a set percentage of income.

At Morgan & Co., we believe in helping you find a ring that reflects your love and style, regardless of a formulaic budget. Choose what resonates with your unique story, and remember that a well-thought-out design often holds more meaning than an extravagant price tag.

Myth #4: Clarity is the Most Important Quality

While clarity is one of the “Four Cs” of diamond grading (carat, colour, clarity, cut), it’s often less critical to the overall appearance than people realise. Small inclusions, which are natural imperfections within the stone, are usually invisible to the naked eye and don’t affect the diamond’s sparkle. 

More important to consider is the diamond’s cut, which determines how light reflects within the stone and impacts its brilliance. A well-cut diamond maximises light return, creating that signature sparkle. Focusing on cut quality will likely give you more visible impact than striving for a higher clarity grade that might not be noticeable.

Myth #5: Engagement Rings Should Be a Surprise

The tradition of surprising your partner with a ring can be romantic, but it’s not the only approach. Today, more couples are choosing to shop for engagement rings together, ensuring the ring matches her personal style and preferences. Involving her in the process allows you to design a ring that aligns with her tastes, creating a piece she’ll cherish for a lifetime.

If you still want an element of surprise, consider narrowing down a few options with her input, and then adding a final personal touch yourself. This way, you maintain the magic of the moment while ensuring the ring is everything she envisions.

Myth #6: All Diamonds Look the Same

Not all diamonds are created equal. Variations in cut, colour, and even the origin of the diamond can significantly impact its appearance and feel. A round, brilliant-cut diamond exudes a classic elegance, while an oval or pear-cut can add a touch of vintage allure. The colour, whether icy white or warm with hints of yellow, will also shape the ring’s personality.

Choosing a diamond involves understanding the unique qualities of each stone. Working with a jeweller who takes the time to explain these differences will help you select a diamond that genuinely resonates with you and your partner.

Myth #7: Custom Rings Are Complicated and Costly

The thought of designing a custom engagement ring may seem overwhelming, but it’s often simpler and more accessible than you might think. A custom ring allows you to create a piece that embodies your relationship’s unique story. Working with an experienced designer, you can incorporate personal touches, like a meaningful engraving or a design element inspired by shared memories.

Custom rings don’t have to break the bank, either. At Morgan & Co., we work within a range of budgets to design rings that are both beautiful and meaningful. A custom piece offers an opportunity to create a lasting symbol of your love that’s truly one of a kind.

Final Thoughts

An engagement ring is more than a piece of jewellery; it’s a symbol of your commitment and a reflection of your journey together. By understanding these common myths, you’re better equipped to make a thoughtful, well-informed choice that aligns with your partner’s vision and your values.

At Morgan & Co, we’re here to guide you through every step of this meaningful decision. Our team is dedicated to helping you find—or create—the ring that tells your story perfectly. Because at the end of the day, it’s not about adhering to rules or trends; it’s about finding a ring that celebrates your love.

Book your free consultation with our team to discuss your engagement ring. 

With Love,
Morgan xo

Proposing is one of life’s most cherished and unforgettable moments, a milestone that symbolises the start of a new chapter in your love story. At Morgan & Co., we’re here to guide you every step of the way, from planning the perfect proposal to creating a bespoke engagement ring that your partner will treasure forever. This guide will walk you through the key elements of planning a memorable proposal while introducing you to creative ways to ensure the engagement ring is as unique and meaningful as your love.

Step 1: Know Your Partner’s Preferences

Understanding your partner’s style is an essential first step in the proposal planning process. Take note of their jewellery preferences — do they gravitate towards timeless and classic designs or bold and modern pieces? If you’re unsure, our expert team can guide you by exploring their lifestyle, interests, and even their social media profiles to uncover subtle clues about their dream ring. 

Step 2: Get the Ring Right

The engagement ring is more than a piece of jewellery — it’s a lasting symbol of your love story. At Morgan & Co., we’ve designed a six-step process to make creating your perfect engagement ring seamless and enjoyable. Whether you have a clear vision or need a bit of guidance, we’ll ensure the ring reflects your unique love story.

Our Six-Step Process:

1. Enquiry: Book your free consultation online, via phone, or email.
2. Consultation: Work with us in-person, over the phone, or via video to define your design vision.
3. Sourcing: We’ll source the highest quality diamonds or coloured gemstones to suit your preferences and budget.
4. Design: Collaborate with us to finalise the ring design, with unlimited revisions until it’s perfect.
5. Production: Your ring will be expertly crafted in Australia by skilled artisans.
6. Completion: Your completed ring will undergo rigorous quality checks before being ready for pickup or delivery.

Step 3: Choose the Perfect Location

The setting of your proposal plays a significant role in creating a memorable experience. Whether it’s a scenic beach, a lush garden, or a place with sentimental value, choose a location that feels special to your relationship. Read our blog on Top Places to Propose on the Sunshine Coast for some stunning ideas.

Step 4: Alternative Proposal ideas — keeping the surprise but allow her to design her own ring

Not sure how to propose while ensuring the ring is perfect? Here are three creative ideas to help you keep the surprise while giving your partner the opportunity to help design her dream ring:

1. Propose with a Loose Diamond or Coloured Stone

This modern approach involves selecting a loose diamond or gemstone to present during the proposal. During our consultation, we’ll guide you through diamond education, covering everything from shapes and quality to your partner’s style and your budget.

Once you’ve chosen the perfect stone, propose with it and bring your partner back to our Buderim studio to design the ring together over champagne. This thoughtful approach combines the excitement of the proposal with the joy of creating a bespoke piece she’ll love.

2. Propose with a Placeholder or Stunt Ring

For those who want to surprise their partner while giving them control over the final design, a placeholder ring is an excellent choice. We offer a selection of stunning placeholder rings at our Buderim studio for a $1,000 deposit, which is deducted from the final cost of the engagement ring.

After the proposal, you and your fiancé can visit our studio together to co-create the ring of her dreams. She’ll have the opportunity to personalise the design, ensuring it’s everything she’s ever wanted.

3. Propose and Visit Our Studio the Same Day

If spontaneity is your style, consider proposing and then bringing your partner straight to our Buderim studio to celebrate. We’ll greet you with champagne, flowers, and a gift to commemorate the occasion.

You can also work with us beforehand to design a ring concept or select a range of diamonds and gemstones for her to choose from during the visit. This approach blends the surprise of the proposal with the joy of customising her forever ring.

Step 5: Plan the Details

It’s the small details that make a proposal unforgettable. Think about incorporating meaningful touches such as candles, flowers, or your favourite song. These thoughtful elements will create a romantic atmosphere and make the moment even more special.

Step 6: Practice What You’ll Say

While the ring and setting are important, your words will be what your partner remembers most. Take some time to reflect on your feelings and practice expressing them. Whether it’s a heartfelt declaration or a story about your journey together, speak from the heart.

Step 7: Capture the Moment

Don’t forget to document this once-in-a-lifetime moment! Consider hiring a photographer or videographer to discreetly capture the proposal. Involving loved ones, if your partner would enjoy that, can also make the experience even more memorable. Read our blog on stunning locations and photography tips and explore our recommended photographers who will capture your moment perfectly. 

Ready to Plan Your Perfect Proposal?

At Morgan & Co, we’re here to ensure every detail of your proposal is as special as your love story. From designing a bespoke engagement ring to celebrating your "Yes!" moment, we’re dedicated to making this milestone unforgettable.

Book your complimentary consultation today, and let’s create something truly beautiful together.

With love,
Morgan x

An oval diamond bow tie refers to a pair of black triangles visible across the middle of the diamond. To ensure your oval diamond doesn’t display this characteristic of a poorly cut stone, there are a few considerations to keep in mind.

Oval diamonds are captivating gems but come with their own set of unique qualities. Before delving into the specifics of how a bow tie forms in an oval diamond, let’s take a moment to appreciate the oval cut itself. Ovals are currently in the spotlight, experiencing a surge in popularity unlike any other cut. Currently they stand as one of the top choices for engagement rings, and rightfully so. Their elongated shape offers a refreshing departure from the traditional round brilliant. Ovals create the illusion of elongated fingers and impart an additional touch of sophistication to a classic solitaire setting. Additionally, ovals tend to appear larger than round diamonds of the same carat weight due to their spread-out, shallower profile. Furthermore, they often come at a slightly lower cost per carat compared to rounds, allowing for a larger appearance within a given budget. With so many appealing attributes, it’s no surprise they have garnered such widespread acclaim.

Unfortunately, choosing an oval diamond presents more challenges than selecting a round brilliant diamond. The complexity arises from what's referred to as the "oval diamond bow tie" effect. However, if you're willing to invest additional time, patience, and effort, the oval cut might be the ideal choice for you. There are numerous pitfalls when it comes to choosing the right oval diamond, with the most common mistake being the bow tie effect. So, what exactly is this effect? Why is it undesirable? And how can you ensure that your oval diamond is free from it? Do all oval diamonds exhibit this feature? Read on and we will answer all of these questions for you in our detailed blog covering all things oval diamonds and bowties! 

Ever been caught in the shimmering allure of a diamond? Gazing at a diamond's glimmer can be like looking into an endless sea of stars - but it's more than just its shine. Take emerald cut vs radiant cut, for example.

Imagine being at a crossroads, one path leads you to an emerald-cut diamond - elegant and sophisticated with its step-like facets that mirror stairways leading to infinite depths. The other way introduces you to the radiant-cut gem - bold and vivacious as it dances with dramatic flashes across every facet.

Diamond Engagement Rings - the embodiment of a promise, a symbol of commitment and love.

This is no ordinary piece of jewellery. It's an investment in your future together, an expression of shared dreams and hopes.

Choosing the perfect diamond size for your engagement ring can feel like an intimidating task. Fear not! This guide will navigate you through these sparkling waters smoothly while shedding light on what truly matters when selecting that special token for your beloved one or yourself.