This is one of the most common questions I’m asked — and it’s an important one.

“Do lab-grown diamonds hold their value?”

The honest answer is: it depends on what you believe the value of an engagement ring truly is.

Engagement Rings Are Not Financial Investments

First, it’s important to say this clearly: engagement rings are not financial investments.

They are an investment in love, commitment, and a shared future — not something most people ever intend to sell.

In reality:

• Very few people want a second-hand engagement ring

• Emotional and sentimental value far outweighs resale value

• Rings are chosen for meaning, not liquidity

If resale value is the main concern, jewellery of any kind is rarely the right place to invest money.

Why Lab-Grown Diamonds Don’t Hold Monetary Value

Lab-grown diamonds are chemically, optically, and structurally identical to natural diamonds — but they are manufactured.

Because they can be:

• Produced in unlimited quantities

• Created more efficiently as technology improves

• Made at decreasing costs over time

Their market value continues to decline. This doesn’t make lab-grown diamonds inferior or “less real.” They are still genuine diamonds — but they don’t behave like a finite asset.

In practical terms:

• Lab-grown diamonds cost significantly less upfront

• Their resale value is typically lower than the purchase price

• Prices will likely continue to soften as supply increases

For many clients, this trade-off is completely acceptable — especially when budget, size, or ethical considerations are a priority.

Natural Diamonds and Long-Term Value Retention

Natural diamonds are different.

They are:

• Finite

• Formed over billions of years

• Extracted from the earth in limited supply

Because of this scarcity, natural diamonds tend to retain their value more consistently over time.

While no engagement ring should be purchased with profit in mind, natural diamonds historically:

• Hold value more steadily

• Are less impacted by rapid price declines

• Have a long-established global resale market

For some clients, this sense of permanence and stability matters. For others, it doesn’t — and both perspectives are valid.

At Morgan & Co, We Work With Both — Without Bias

At Morgan & Co, we work with both certified lab-grown and natural diamonds, and we don’t have a preference.

Our role isn’t to tell you what to choose — it’s to help you understand your options.

Every client values different things:

• Budget

• Size

• Ethics

• Rarity

• Longevity

• Emotional meaning

We take the time to learn what’s important to you, then provide clear, honest information so you can make a decision that feels right — not pressured.

Education Comes First

We believe the best decisions are informed ones.

That means:

• Explaining the differences clearly

• Being transparent about pricing and value

• Discussing long-term considerations honestly

• Never pushing one option over another

Whether you choose lab-grown or natural, your ring is designed and crafted with the same care, quality, and attention to detail.

Emotional Value Will Always Matter Most

Regardless of diamond type, the true value of an engagement ring lies in:

• The moment it’s given

• The story it represents

• The life it becomes part of

Most people will never sell their engagement ring — and if they do, they often realise that resale value is secondary to the memories attached to it.

Choosing What’s Right for You

If:

• You want maximum size for your budget → lab-grown may be ideal

• You value rarity and long-term value stability → natural may feel right

Neither choice is better — they’re simply different.

Our job is to guide you through both, answer your questions honestly, and ensure you feel confident in your decision.

The Bottom Line

• Engagement rings are not financial investments

• Lab-grown diamonds generally do not hold monetary value long-term

• Natural diamonds tend to retain value more consistently due to scarcity

• Emotional value will always outweigh resale value

• At Morgan & Co, we support both options without bias

Your engagement ring should reflect your values, your priorities, and your story — not trends or assumptions.

That’s the truth.

Book your consultation with our co-owners to discuss your diamond engagement ring.

With Love,
Morgan xo