As diamond shape trends come and go in the world of engagement rings on the Sunshine Coast the Oval cut still reigns supreme. Modern yet timeless, elegant yet bold, the oval cut offers the perfect balance between style and symbolism. 

If the oval-shaped diamond has captured your heart, here’s why the oval is here to stay in 2025. 

Before we discover more about what makes Oval diamonds popular, lets take a look at —

The History of the Oval Engagement Ring :  Where It All Began

It's always interesting to know the background of where and how a stone became popular. The oval diamond cut as we know it was created in 1957 by a master diamond cutter named Lazare Kaplan. Building on the classic round brilliant cut, Kaplan designed the oval shape to retain the sparkle and brilliance of a round diamond—while giving it a longer, more unique silhouette.

His innovation wasn’t just about aesthetics. The oval shape cleverly elongated the diamond’s appearance, making it seem larger than its carat weight. It also had a flattering effect on the finger, something brides and designers quickly fell in love with.

Vintage Roots, Modern Appeal

Although the modern oval cut was perfected in the 20th century, elongated diamond styles date back centuries. Antique versions of oval and marquise shapes were favoured in Georgian and Victorian jewellery, often surrounded by ornate settings and handcrafted metalwork.

In the 1980s and 1990s, oval engagement rings had a quiet presence, often seen in family heirlooms or bespoke commissions. But the real resurgence began in the 2010s and has grown steadily ever since thanks to celebrities, custom jewellery makers, and a generation craving classic elegance with a modern twist.

Why the Oval is Loved Today

Fast forward to 2025, and the oval cut is a top choice for modern couples. Here’s why:

Elegant & Elongating: Its stretched shape flatters the hand and draws the eye.

Bigger Look for Less: Ovals appear larger than round diamonds of the same carat.

Endlessly Versatile: From minimalist solitaires to hidden halos and vintage settings, the oval plays beautifully with many styles.

Uniquely You: Slight variations in length-to-width ratio allow for personalised proportions—making each ring subtly unique.

Iconic Oval Engagement Rings

Some of the world’s most admired engagement rings have featured oval diamonds:

Princess Diana / Kate Middleton’s sapphire is an iconic oval (though it’s a blue sapphire, not a diamond!).

Blake Lively wears a stunning blush-toned oval diamond set in rose gold.

Hailey Bieber’s oval solitaire sparked a major trend in minimalist settings.

These rings helped place the oval cut firmly in the spotlight, loved for its understated drama and effortless sophistication.

Why the Oval Cut Diamond is leading in 2025

1. It Looks Bigger Than It Is

The oval cut has a stretched shape, which gives the illusion of a larger stone compared to a round brilliant of the same carat weight. In 2025, our clients  can get more visual impact without going up in carat size or price.

2. It's Universally Flattering

The elongated shape of an oval diamond makes fingers appear longer and slimmer—a flattering look for all hand shapes. Whether it's set in a sleek solitaire or surrounded by a hidden halo, the oval delivers a refined, feminine aesthetic that many brides are drawn to.

3. It’s Versatile and Modern

Ovals suit every style—from ultra-modern to vintage-inspired. Clients love pairing them with:

Minimalist bands

East-west settings (a rising 2025 trend)

Hidden halos or custom baskets

Chunky gold bands for a contemporary twist

At Morgan & Co Jewellery, Sunshine Coast leading bespoke engagement ring jeweller, we've seen oval stones in both lab-grown and natural diamonds flying out the door especially when paired with yellow gold.

4. Celebrities Love It So Do Millennials & Gen Z

From Hailey Bieber’s iconic oval diamond to Kourtney Kardashian’s minimalist setting, the oval cut has become the modern symbol of romance and understated luxury. It hits the sweet spot between timeless tradition and editorial edge and younger buyers are taking note.

Runner up Diamond Cuts for 2025

While the oval cut is leading the charge, here are a few other cuts growing in popularity that Morgan & Co Jewellery have noticed:

Emerald Cut: For lovers of clean lines and vintage glamour

Radiant Cut: Combines the brilliance of round with the shape of emerald

Pear Cut: Unique, elegant, and rising fast for non-traditional brides

Cushion Cut: A romantic favourite with soft, pillow-like edges

Choose What Speaks to You

Trends aside, the best diamond cut is the one that reflects your story and your partner’s personal style. The oval cut may be 2025’s favourite, but we always encourage our clients to choose based on meaning, not just marketing.

At Morgan & Co Jewellery, we specialise in helping you explore all your options from trending to timeless and designing a ring that feels like you.

A Modern Classic at Morgan & Co

At Morgan & Co, we love creating oval engagement rings that blend heritage craftsmanship with contemporary design. Whether you're drawn to clean lines, hidden details, or a custom setting that reflects your story, the oval cut offers a timeless canvas for your forever ring.

Start your bespoke ring journey with a no-obligation consultation. At our Buderim studio, we offer personalised guidance in choosing your ideal oval cut diamond, sourcing both natural and lab-grown options. We'll then assist you in designing your unique ring, with a crafting timeframe of around six weeks. Get in touch to book your appointment.

We look forward to meeting you! 

With Love,
Morgan xo