When it comes to diamonds, there’s a lot of fascination—and confusion—around blue fluorescence. Is it good? Is it bad? Does it make your diamond look dull, milky, or better than non-fluorescent stones? These are questions I get asked often during consultations, so let’s unravel the mystery of blue fluorescence in diamonds together.

What Is Blue Fluorescence in a Diamond?

Blue fluorescence is a natural characteristic found in some diamonds. When exposed to ultraviolet (UV) light—like sunlight or a blacklight—these diamonds emit a soft blue glow. The effect ranges from faint to very strong, depending on the stone. While this may sound unusual, fluorescence is actually quite common, with around 30% of diamonds exhibiting some level of it.

But what does this mean for the appearance of your diamond? That’s where things get interesting—and where misconceptions often take over.

Image: Diamonds shown under UV light to highlight florescent effect in diamonds which have strong florescence

Blue Fluorescence Diamonds Are Bad, Right?

Well, as co-Owner of Morgan & Co owner, Laura Penkalla, aptly puts it: “It depends.”

The debate around blue fluorescence in diamonds seems never-ending. Much of the confusion comes from misinformation, outdated ideas, and a lack of understanding about what actually causes certain visual effects. In actual fact, when chosen carefully, diamonds with blue fluorescence can actually look better than non-fluorescent stones.

What Causes a Diamond to Look Blue in Sunlight?

The appearance of blue in a diamond isn’t always fluorescence at play. Often, it’s simply a reflection of the blue sky. Diamonds are expert light performers, so they reflect and refract colours from their surroundings, including the sky above.

Fluorescence only affects the diamond under UV light, and when paired with certain inclusions, it can sometimes create a milky or cloudy effect. However, this isn’t true for all fluorescent diamonds. Experts, like our diamond sources at Morgan & Co, perform rigorous tests to ensure the if a diamond is chosen which has fluorescence that it enhances their beauty, not detracts from it.

Debunking Misconceptions About Fluorescence

1. “Fluorescent Diamonds Look Dull”
   Not necessarily! The level of fluorescence in a diamond doesn’t automatically make it dull. For example, a diamond with strong blue fluorescence can appear brighter and whiter in shaded daylight, especially if it’s masking a slight yellow tint. 

2. “Fluorescent Diamonds Are Milky”
   While some fluorescent diamonds can appear milky, this effect is often due to certain types of inclusions that interact with the UV light. Skilled diamond sources reject these stones. A well-selected fluorescent diamond will appear just as clear and brilliant as a non-fluorescent one, indoors and outdoors.

How Fluorescence Can Enhance a Diamond

Here’s the surprising part: blue fluorescence can actually improve the appearance of certain diamonds. Strong blue fluorescence often counteracts yellow undertones in diamonds graded G or lower, making them look whiter in daylight.

For example, a G-colour diamond with blue fluorescence might look closer to a D-colour diamond—saving you money while still achieving a stunning look. This often comes into play when we are choosing a natural diamond and need to stick to a client's budget. 

Natural Diamonds vs. Lab-Grown Diamonds: Fluorescence and Pricing

When purchasing a natural diamond, you may find yourself having to compromise on certain factors, such as size, quality, or the presence of fluorescence, to stay within your budget. However, lab-grown diamonds—thanks to their lower price point—offer more flexibility. You can prioritise higher quality, including better color and cut grades, without sacrificing affordability.

That said, fluorescence isn’t a “flaw” to avoid. Instead, it’s one of many factors to consider when choosing the right diamond for your budget and preferences.

The Final Word on Blue Fluorescence

Blue fluorescence in a diamond isn’t inherently good or bad — it’s all about context. When carefully selected, a fluorescent diamond can be as breathtaking as any non-fluorescent stone, sometimes even more so.

At the end of the day, the goal is to find a diamond that speaks to your style, fits your budget, and sparkles in every kind of light. Whether it glows blue under UV light or not, your diamond should be a true reflection of you.

Have questions about fluorescence or other diamond characteristics? Let’s chat during your private consultation—We are here to guide you every step of the way.

With Love,
Morgan xo

Buying an engagement ring is a once-in-a-lifetime purchase, filled with excitement—and often, a bit of uncertainty. With so many options and a vast world of diamonds to navigate, it's easy to encounter information that may not entirely be accurate. Here, we’ll break down some of the most common engagement ring myths to guide you toward making a well-informed decision.

Myth #1: Bigger is Always Better

One of the most persistent myths surrounding engagement rings is that the size of the diamond equates to the value of the ring and the depth of your love. However, the significance of a ring comes down to its quality, craftsmanship, and the sentiment it represents — not just carat weight.

While carat size is a factor, the cut, clarity, and colour of the diamond greatly influence its beauty. For instance, a well-cut smaller diamond can often look more brilliant than a larger diamond with a lower cut grade. Consider what will truly suit her taste and lifestyle over simply going for the biggest stone. Quality and elegance often make a more lasting impression. 

Myth #2: Diamonds are the Only Option

Diamonds have been the traditional choice for engagement rings for over a century, but they’re certainly not the only option. Sapphires, emeralds, and even alternative stones like morganite and aquamarine have gained popularity for their unique beauty and symbolism. Each gemstone carries its own personality and charm, offering a distinctive and personal touch to the ring.

Choosing a gemstone engagement ring can also reflect her individuality and make the piece feel more personal. Don’t hesitate to explore other options if a diamond doesn’t feel like the right fit; ultimately, it’s about finding a stone that resonates with both of you.

Myth #3: The “Three-Months’ Salary” Rule

You may have heard the “rule” that you should spend three months’ salary on an engagement ring. This guideline originated from marketing campaigns decades ago and has since become widely accepted—but it’s not a requirement. A meaningful engagement ring is about what feels right for you and your financial situation, not a set percentage of income.

At Morgan & Co., we believe in helping you find a ring that reflects your love and style, regardless of a formulaic budget. Choose what resonates with your unique story, and remember that a well-thought-out design often holds more meaning than an extravagant price tag.

Myth #4: Clarity is the Most Important Quality

While clarity is one of the “Four Cs” of diamond grading (carat, colour, clarity, cut), it’s often less critical to the overall appearance than people realise. Small inclusions, which are natural imperfections within the stone, are usually invisible to the naked eye and don’t affect the diamond’s sparkle. 

More important to consider is the diamond’s cut, which determines how light reflects within the stone and impacts its brilliance. A well-cut diamond maximises light return, creating that signature sparkle. Focusing on cut quality will likely give you more visible impact than striving for a higher clarity grade that might not be noticeable.

Myth #5: Engagement Rings Should Be a Surprise

The tradition of surprising your partner with a ring can be romantic, but it’s not the only approach. Today, more couples are choosing to shop for engagement rings together, ensuring the ring matches her personal style and preferences. Involving her in the process allows you to design a ring that aligns with her tastes, creating a piece she’ll cherish for a lifetime.

If you still want an element of surprise, consider narrowing down a few options with her input, and then adding a final personal touch yourself. This way, you maintain the magic of the moment while ensuring the ring is everything she envisions.

Myth #6: All Diamonds Look the Same

Not all diamonds are created equal. Variations in cut, colour, and even the origin of the diamond can significantly impact its appearance and feel. A round, brilliant-cut diamond exudes a classic elegance, while an oval or pear-cut can add a touch of vintage allure. The colour, whether icy white or warm with hints of yellow, will also shape the ring’s personality.

Choosing a diamond involves understanding the unique qualities of each stone. Working with a jeweller who takes the time to explain these differences will help you select a diamond that genuinely resonates with you and your partner.

Myth #7: Custom Rings Are Complicated and Costly

The thought of designing a custom engagement ring may seem overwhelming, but it’s often simpler and more accessible than you might think. A custom ring allows you to create a piece that embodies your relationship’s unique story. Working with an experienced designer, you can incorporate personal touches, like a meaningful engraving or a design element inspired by shared memories.

Custom rings don’t have to break the bank, either. At Morgan & Co., we work within a range of budgets to design rings that are both beautiful and meaningful. A custom piece offers an opportunity to create a lasting symbol of your love that’s truly one of a kind.

Final Thoughts

An engagement ring is more than a piece of jewellery; it’s a symbol of your commitment and a reflection of your journey together. By understanding these common myths, you’re better equipped to make a thoughtful, well-informed choice that aligns with your partner’s vision and your values.

At Morgan & Co, we’re here to guide you through every step of this meaningful decision. Our team is dedicated to helping you find—or create—the ring that tells your story perfectly. Because at the end of the day, it’s not about adhering to rules or trends; it’s about finding a ring that celebrates your love.

Book your free consultation with our team to discuss your engagement ring. 

With Love,
Morgan xo

When you’re choosing an engagement ring or a special piece of custom jewellery, it’s not just about the piece itself but also the journey of creating it. While it may be tempting to go with a convenient chain store option, working with a local bespoke jeweller brings a level of craftsmanship, personalisation, and care that simply can’t be replicated in a franchise setting. Here’s why supporting a local bespoke jeweller like us is not only a smarter choice but also a much more meaningful one.

Custom Jeweller's Design Just for You, Not Off-the-Shelf

At a franchise store, what you see is often mass-produced, designed to appeal broadly. But a bespoke jeweller creates each piece from scratch, ensuring it reflects your story, style, and preferences. Together, we select every detail, from gemstone choice to the setting design, crafting a ring that is as unique as you are— something you won’t find in a display case.

Personal Guidance and a Collaborative Process

Designing a custom piece can seem daunting, but that’s where the experience with a bespoke jeweller truly shines. Unlike the larger stores where sales associates may have limited expertise, we provide one-on-one guidance throughout the entire design journey. From the first consultation to discussing design concepts and selecting gemstones, we’re here to answer questions and ensure you feel informed and confident at each step.

Exceptional Craftsmanship and Lasting Quality

As a local jeweller, our reputation is built on every piece we create. We’re committed to exceptional craftsmanship and source the finest materials to ensure every piece will stand the test of time. Chain stores often prioritise cost-efficiency, sometimes at the expense of quality. But at a bespoke jeweller, each piece reflects our passion, pride, and dedication to creating heirlooms that will be cherished.

Supporting Sunshine Coast Local and Sustainable Practices

When you choose a local Sunshine Coast jeweller, you’re not just purchasing a piece; you’re investing in your community and supporting ethical, sustainable practices. Bespoke jewellers often place great importance on ethically sourced gemstones and responsible production methods. Unlike corporate chains, which may not have the same transparency, we can offer you peace of mind that your piece has been created with care for both people and the planet.

A Lasting Relationship, Not Just a Transaction

With a bespoke jeweller, you’re building a relationship that goes beyond the sale. We’ll be here for the lifetime of your jewellery, whether it’s for resizing, cleaning, or creating matching pieces in the future. Our commitment to your satisfaction doesn’t end when you walk out the door; it’s a relationship that grows as your life’s milestones unfold.

Heirloom Potential and Sentimental Value

A custom-designed piece is not only jewellery — it’s a story, a memory, a sentiment waiting to be passed down. We understand the deep sentimental value these pieces hold, and we design with the intention that they will become cherished heirlooms. It’s a far cry from mass-produced alternatives and a decision you’ll value for generations.

An Experience as Meaningful as the Piece

With us, you’re part of a journey. From your first consultation to selecting the final design, creating custom jewellery is a personal experience that becomes part of the story of your piece. Unlike a chain store purchase, the entire process is memorable, and each decision, moment, and interaction adds to the joy of your finished piece.

Conclusion — Choose a Piece that Reflects Your Unique Story

Choosing your local custom jeweller means investing in more than just jewellery —it’s about experiencing personalised craftsmanship, supporting sustainable practices, and celebrating your own unique story. If you’re looking for something that goes beyond beauty and resonates with meaning, a bespoke jeweller is the perfect choice. Reach out to start a journey that will lead to a piece of jewellery as distinctive and cherished as your story itself.

With Love,
Morgan x

Your engagement ring is a symbol of love and commitment, a beautiful reminder of a cherished moment in your life. To ensure its everlasting sparkle, proper care is essential. In this guide, we'll walk you through the best practices for maintaining the beauty of your engagement ring, whether it's adorned with diamonds, coloured gemstones, or set in yellow gold, white gold, or platinum.

Cleaning Your Engagement Ring

Regular cleaning is key to keeping your ring radiant. For diamonds and most gemstones, a gentle solution of warm water and mild dish soap works wonders. Soak the ring for about 20-30 minutes, then use a soft brush to remove any dirt or debris. For coloured gemstones, be sure to check their specific care requirements to avoid damage.

Avoid Harsh Chemicals

Chemicals found in household cleaners, chlorine, and even some beauty products can be harsh on your ring. To preserve its brilliance, remove your ring before engaging in activities that involve exposure to chemicals, such as cleaning, swimming, or applying lotions and perfumes.

Protecting Against Scratches

Although diamonds are among the hardest substances on Earth, they can still be scratched. Avoid wearing your ring during activities that may subject it to rough surfaces. Additionally, store your ring separately from other jewellery to prevent unnecessary abrasions.

Maintenance for Yellow Gold Rings

Yellow gold is a classic and durable choice, but it can lose its luster over time. To restore its shine, gently scrub the ring with a soft brush and a mixture of warm water and mild soap. Periodic professional cleaning and polishing can also revitalise the metal. We offer complementary cleans on site at Morgan & Co - Sunshine Coast jewellers. Alternatively, we can arrange a polish and professional clean for your ring when required and the price is $100 per ring. 

Caring for White Gold Rings

White gold is often rhodium-plated to enhance its brilliance. Over time, this plating may wear off. Rhodium plating your white gold ring every 12-18 months can maintain its bright, white appearance. Regular cleaning with a soft cloth also helps remove oils and residues. The cost to rhodium plate your ring at Morgan & Co, Sunshine Coast, is $160 and the turnaround time is 2 weeks. 

Contact our professional team here to book in your complementary ring clean. 

Preserving Platinum Rings

Platinum is naturally resistant to tarnish and corrosion, making it a durable choice. However, it can develop a patina over time. Professional polishing can restore its original shine, or if you appreciate the patina, you can embrace it as part of platinum's unique character.

Gentle Care for Coloured Gemstones

Each coloured gemstone has its own set of care instructions. While many can be cleaned using the warm water and mild soap method, some may require extra precautions. Consult our team for specific care guidelines for your gemstone to ensure its longevity.

Regular Professional Check-Ups

If your engagement ring or wedding band was designed and made at Morgan & Co, Sunshine Coast jeweller, you are welcome to schedule regular check-ups to ensure the security of your ring's settings and to address any wear and tear. They can also provide a thorough cleaning and inspect for potential issues that might arise over time. We offer complementary yearly checks and cleans on any ring purchased through our Buderim studio. 

Conclusion

With a little love and attention, your engagement ring can continue to sparkle and shine for a lifetime. Incorporate these care tips into your routine, and your ring will remain a radiant symbol of your enduring love and commitment.

Book your complementary ring clean, Buderim, here.