One of the most common questions I’m asked in the studio is: “How much should I spend on an engagement ring?”

And the truth is, there’s no one-size-fits-all answer. What matters most is choosing a ring that reflects your partner, your relationship, and your budget. But there are important things to understand when it comes to quality, longevity and value for money.

Quality Matters: The Reality Behind Price Differences

Not all engagement rings are created equal, and not all gold is, either.

A beautifully made, luxury engagement ring should feel solid in the hand and strong on the finger. At Morgan & Co, our rings are made with higher gold content, resulting in a heavier, more substantial, longer-lasting ring.

That weight and strength isn’t just about luxury, it’s about longevity. A well-made ring:

• Holds its shape

• Resists bending

• Doesn’t snap or crack

• Feels like the heirloom it’s meant to be

The alternative is thin, lightweight, hollowed-out bands which might be cheaper upfront, but often end up costing more in repairs, replacements, and heartbreak. When you see a ring "on sale" for less than $5,000, it's due to the weight of gold and quality of the product. One thing to remember when shopping around is that if an engagement ring is "cheap", it's cheap for a reason and comparing one ring to another is most certainly not apples for apples.

Your partner deserves more than a “cheap” ring that won’t last. They deserve a piece with integrity.

Luxury Quality Without the Inflated Price

We are a family-run business, and when you design your ring with us, you sit down with myself (Morgan) and my co-owner Laura. We’re here because we genuinely care. Our name is on every piece we create and that means something to us.

We offer:

• A luxury-quality custom designed product
  
• At a reasonable budget
  
• With a lifetime warranty on the band and setting

We stand behind our craftsmanship completely.

What Does an Engagement Ring Cost at Morgan & Co?

Lab Grown Diamond Engagement Rings

Our lab grown diamond solitaires start from $5,900.

Every lab grown diamond we sell meets our strict quality standards:

• Colourless or near-colourless

• VVS1 – VS2 clarity

• Excellent cut only

• Chosen as if we were going to wear them

You can expect a lab grown diamond ring to range between $5,900–$12,000, depending on design and size. For example, a trilogy setting or a 3ct old mine cut diamond will sit toward the higher end.

Most of our lab grown diamond clients spend around $7,000.

Natural Diamond Engagement Rings

Natural diamond solitaire rings begin at $14,000.

Prices vary based on:

• Diamond size

• Colour and clarity

• Cut quality

• Whether you add side stones or choose a more detailed design

We always give transparent guidance so you know exactly what you're investing in.

How We Help You Work Within Your Budget

Every consultation starts with education. We explain diamond quality, differences between natural and lab grown diamonds, and how design choices affect cost.

Then we ask:
“What are you comfortable spending?”

From there, we guide you to what’s achievable while ensuring you receive a piece that meets our quality standards. Sometimes your budget determines whether you choose:

• Lab grown vs natural

• Solitaire vs three-stone

• A certain carat size or shape

There is always a beautiful option for every client.

Final Thoughts

There’s no “right amount” to spend—but there is such a thing as making an informed, thoughtful investment.

At Morgan & Co, our job is to guide you, educate you, and create a ring you and your partner will adore for a lifetime. Your engagement ring should feel meaningful, luxurious, and made to last, not rushed, cheap, or compromised.

If you’d like to explore what’s possible for your budget, I’d love to welcome you into our Buderim studio for a personalised consultation.

We look forward to seeing you at our Sunshine Coast Jewellers soon!

Morgan xo