In short, no. Buying an engagement ring online comes with many risks that most people don’t realise until it’s too late. I get asked about this a lot, and my answer is always the same: when you’re making such an important and significant purchase, it’s crucial to be able to trust the process and the people behind it.

Book your personalised engagement ring journey with our team at Morgan & Co here.

Should I Buy My Engagement Ring Online?

At Morgan & Co, we believe that buying an engagement ring should be an individualised journey, not a transaction. Many online jewellery retailers focus on quantity rather than quality, and while that might be convenient, it lacks the personal care and craftsmanship that a piece of jewellery of this magnitude deserves. When you shop with us, we guide you through every step—from education to hand-selecting your diamond, to drawing a custom design that is tailored to fit your chosen stone. We believe in creating a product that will last a lifetime, built on trust and integrity.

One of the biggest issues with online engagement ring shopping is that you miss out on understanding the finer details. For example, will your wedding band sit flush against your engagement ring? Online sellers won’t walk you through these considerations. You also have no real way of knowing if the diamond you’re buying is truly what they say it is. Many online companies deal in bulk, meaning their rings are often mass-produced overseas, and the craftsmanship might not be up to the standard you’d expect for something as important as an engagement ring.

What about the setting—the metal that holds your precious stone? The setting is just as important as the diamond or gemstone itself, as it’s what will keep your stone secure for a lifetime. Poorly made settings can lead to loose stones or even damage over time.

Why is a Customised Engagement Ring the Safest Option? 

At Morgan & Co, we take pride in offering a personalised jewellery service where you know exactly what you're getting. We offer a lifetime warranty on the band and setting because we trust our work, and we’re committed to being there for you throughout the life of your ring. It’s not just about making a sale for us; it’s about building a relationship and ensuring that your engagement ring remains as beautiful and secure as the day you received it.

So if you’re considering purchasing a ring online, I highly recommend seeking a more personalised experience. Read reviews, ask questions, and make sure you’re investing your money in a company that will deliver on quality and be there for you long after the ring is purchased. A custom-made ring with a trusted jeweller like Morgan & Co ensures your ring will not only look stunning but will be crafted to last a lifetime.

We look forward to meeting you in our Buderim studio to design your forever ring. Book your free consultation.

With Love,
Morgan x

September 08, 2024 — Morgan Gaskin

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