There's a certain magic that happens when contrasting elements collide. It's in the unexpected pairings, the deliberate imperfections, and the raw beauty that evokes a powerful emotion. Our latest editorial photoshoot, set against the captivating backdrop of Goodwater Ridge in Maleny, explores this concept in a truly stunning way. It's a study in contrasts: the undone meets the refined, the dramatic meets the ethereal, and every detail lingers like a whispered moment. This captivating vision was brought to life by a collective of visionaries, directed by the visionary Amy Wren of Lovers by AVW, whose artistic direction and passion were instrumental in crafting this masterpiece.

The Visionary: Amy Wren and the Art of Storytelling

This editorial shoot was a testament to the power of creative collaboration, and at its heart was the visionary photographer, Amy Wren of Lovers by AVW. Amy's ability to weave a narrative through her lens is truly remarkable. As a photographer, Amy is a "mother, lover and a creative soul with a love for romance." Her passion for capturing the unabashed real connections between people is evident in her work. She believes in the power of "true moments," even the smallest ones, and her ability to freeze time and hand them onto you to be remembered forever is a gift. Amy's artistic direction was the driving force behind this shoot, bringing together a team of talented vendors to execute her unique vision.

The Setting: Mediterranean Dreams in the Sunshine Coast Hinterland

Goodwater Ridge, with its textured ruins and sun-kissed Mediterranean tones, provided the perfect canvas for our vision of modern romance. The location itself added a layer of depth and history, creating a unique atmosphere that felt both timeless and contemporary. The raw spaces, bathed in soft, filtered light, allowed the interplay of shadows to become a key element, adding an intimate and cinematic quality to each shot.

A Symphony of Talent: Showcasing the Vendors

This shoot was more than just creating beautiful images; it was about evoking emotion, and that was only possible through the incredible talent of the vendors involved.

Photography: Lovers by AVW 

Amy Wren, the creative force behind Lovers by AVW, brought her unique perspective and artistic vision to this shoot. As a photographer, Amy is a "mother, lover and a creative soul with a love for romance." Her passion for capturing the unabashed real connections between people is evident in her work. She believes in the power of "true moments," even the smallest ones, and her ability to freeze time and hand them onto you to be remembered forever is a gift. Her lens captured the intimacy and depth of emotion in each frame.

Florist: Wylde Magnolia 

Wylde Magnolia added a touch of organic beauty to the scene. Known for providing bespoke floral arrangements for all occasions, their creations are designed with love & fine detail. For this shoot, they embraced rich, moody hues, creating depth, texture, and a sense of movement. The florals weren't just an accent; they were an integral part of the narrative, adding a touch of drama and romance.

Wedding Dress Designer: Holly Butler Atelier

Holly Butler Atelier provided the breathtaking gowns that embodied the shoot's aesthetic. With a focus on customised fit to compliment your body shape and customised design to celebrate your personal style, Holly Butler Atelier creates one-of-a-kind gowns to celebrate you. Sustainably and thoughtfully made in Melbourne, these gowns brought a unique blend of delicate and structured silhouettes, perfectly complementing the overall mood.

Stylist: Studio Monfleur 

Studio Monfleur masterfully tied it all together. Every detail felt curated yet never overworked, achieving that perfect balance of intention and spontaneity. From the backdrop hire by House of Harvey Co. to the exquisite stationery by Maddison Jayne Design, every element was thoughtfully considered to create a cohesive and visually compelling story.

The Setting: Mediterranean Dreams in the Sunshine Coast Hinterland

Goodwater Ridge, with its textured ruins and sun-kissed Mediterranean tones, provided the perfect canvas for our vision of modern romance. The location itself added a layer of depth and history, creating a unique atmosphere that felt both timeless and contemporary. The raw spaces, bathed in soft, filtered light, allowed the interplay of shadows to become a key element, adding an intimate and cinematic quality to each shot.

Fashion and Feeling: A Dance of Strength and Softness

This shoot was about more than just creating beautiful images; it was about evoking emotion. The delicate yet structured silhouette of a Holly Butler Atelier gown perfectly embodies this concept. The gown drapes with an air of nonchalance, its billowing sleeves falling softly, as if by accident. There's a sense of ease and grace, yet also an underlying strength in the design. Paired with carefully selected Morgan & Co. diamonds, the look achieves a seamless blend of strength and softness. The diamonds, chosen for their brilliance and unique character, added a touch of refined luxury that complemented the gown's effortless beauty.

The Art of Detail: Moody Florals and Curated Styling

The florals, designed by Wylde Magnolia, embraced rich, moody hues, creating depth, texture, and a sense of movement. They weren't just an accent; they were an integral part of the narrative, adding a touch of drama and romance. Studio Monfleur's styling masterfully tied it all together. Every detail felt curated yet never overworked, achieving that perfect balance of intention and spontaneity. From the backdrop hire by House of Harvey Co. to the exquisite stationery by Maddison Jayne Design, every element was thoughtfully considered to create a cohesive and visually compelling story.

Beauty in the Imperfect: A Celebration of Tactility

This editorial is a celebration of the undone, the tactile, and the moments in between. It's a reminder that true luxury isn't just about the materials; it's about the feeling it evokes. It's about capturing the essence of modern romance in a way that feels both authentic and aspirational.

Morgan & Co — Adding the Sparkle

We at Morgan & Co. were honoured to provide the diamonds for this shoot. Our pieces were carefully selected to complement the overall aesthetic, adding a touch of refined sparkle that enhanced the beauty of the gowns and the emotion of the images. We believe that jewellery should be an extension of personal style and a reflection of individual beauty, and we were thrilled to see our diamonds play a part in this stunning editorial.

Creative Team Full List—

This shoot was a collaborative effort of incredibly talented creatives:

• Venue: @goodwater_ridge
• Photography: @loversbyavw
• Florist: @wylde_magnolia_x
• Stylist: @studiomonfleur
• Backdrop Hire: @houseofharveyco
• Dress Designer: @hollybutleratelier
• Stationery: @maddisonjayne_design
• Hair & Make Up: @renae__mua
• Content Creator: @honey_igotyou
• Diamonds & BTS: @morganandco_jewellery

This shoot was a testament to the power of collaboration and the beauty that can be created when talented individuals come together with a shared vision. We hope you're inspired by the moody romance and effortless beauty captured in these images.