Embarking on an exquisite journey through the transformative artistry of jewellery-making, our upcoming blog unveils the captivating narrative behind the creation of a single piece of fine jewellery. From the raw, unassuming materials to the breathtaking final product, join us as we delve into the intricate and mesmerising process that breathes life into every cherished gem and precious metal. Explore the meticulous craftsmanship, artistic vision, and dedication that converge in a harmonious symphony to shape raw elements into exquisite, wearable art. Step into the world where creativity meets precision, where inspiration and passion converge, unveiling the fascinating voyage from raw materials to the creation of elegant, timeless jewellery.

Table of Contents

What process does  Morgan & Co follow to find the best diamonds for their clients?

  • Understanding Client Needs
  • Industry Knowledge
  • Access to Diamond Markets
  • Independent  Diamond Grading Reports
  • Market Trends and Pricing
  • Ethical and Sustainable Practices
  • Education and Transparency
  • The process of choosing the right metal, yellow or white gold


  • Colour
  • Durability
  • Allergies
  • Maintenance
  • Cost

Morgan & Co not only source diamonds, but all precious stones.

  • Rubies:
  • Sapphires:
  • Emeralds:

Design process 

  • Initial Consultation
  • Understanding Preferences
  • Sketches or CAD Design
  • Client Feedback
  • Final Approval
  • Craftsmanship
  • Quality Check

Frequently Asked Questions (FAQs)

What process does Morgan & Co follow to find the best diamonds for their clients?

Morgan & Co take pride in the process of finding that perfect diamond for their clients.The process involves a combination of industry knowledge, experience, and understanding of their client's preferences. Here's how Morgan & Co  typically go about finding the best diamonds for their clients

Understanding Client Needs

Before beginning the search, Morgan & Co engage in detailed discussions with their clients to understand their preferences, budget, and any specific requirements they may have for the diamond, such as size, shape, cut, colour, and clarity. View Morgan & Co's bespoke engagement ring collection here. 

Industry Knowledge

Morgan & Co have a very  comprehensive understanding of the "Four Cs" of diamonds: cut, colour, clarity, and carat weight. This knowledge helps assess the quality of diamonds and identify stones that match their client's criteria. Morgan & Co take pride in educating their clients on the “Four Cs” so that they are well informed about what they are spending their money on. Book your free consultation here to discover more. 

Access to Diamond Markets

Morgan & Co have access to a network of diamond suppliers who they have been working with for many years. This network allows us to source a wide range of diamonds, from various sources and locations around the world. Morgan & Co have a large team located across the globe who they can personally reach out to in order to receive a full report on overseas stock diamonds. This is a very unique position and allows Morgan & Co to provide only the best and highest quality diamonds. Book your free, no obligation consultation here. 

Independent  Diamond Grading Reports

Morgan & Co only source diamonds that have been graded by reputable gemological laboratories, such as the Gemological Institute of America (GIA) or the International Gemological Institute (IGI). These reports provide detailed information about a diamond's characteristics, aiding Morgan & Co in evaluating the diamond's quality. Morgan & Co will only source diamonds that have been independently evaluated by reputable gemological laboratories.

Market Trends and Pricing

Morgan & Co keep abreast of market trends and diamond pricing, especially in today's financial climate. Morgan & Co analyse market conditions to identify the best opportunities for obtaining high-quality diamonds at competitive prices so we can pass on the savings to our clients.

Ethical and Sustainable Practices

With increasing awareness of ethical and sustainable practices in the diamond industry, Morgan & Co, located on the Sunshine Coast - just 30 minutes from Perigian Beach and Noosa, prioritises diamonds that adhere to responsible sourcing standards, including conflict-free diamonds and those with transparent supply chains.

Education and Transparency

Morgan & Co take each client through an in-depth diamond education. Informing  their clients about the characteristics of diamonds and guiding them in making informed decisions. Transparency in the sourcing and pricing process builds trust with clients important to Morgan & Co.

By combining these factors, Morgan & Co can identify diamonds that align with their client's preferences and offer them a selection of high-quality options to choose from. This personalised and informed approach is essential in diamond searching, where each diamond is unique, and the preferences of clients vary widely. Meet the bespoke team at Morgan & Co in their intimate studio nestled in the heart of Buderim, on the Sunshine Coast. Book your free consultation here

The process of choosing the right metal, yellow or white gold

Morgan & Co pride themselves on the colour and quality of the gold/metals in their designs. Yellow gold and white gold are two distinct types of gold alloys used by Morgan & Co, both metals differ primarily in their composition and appearance. Here are the key differences between yellow gold and white gold.


Yellow Gold: It is made by mixing pure gold with alloy metals such as copper and zinc. The specific combination of alloys influences the final colour and properties of the gold.

White Gold: White gold is created by alloying gold with white metals such as nickel, palladium, or silver. Additionally, it is often plated with rhodium, a shiny and reflective metal, to enhance its whiteness.


Yellow Gold: The natural colour of gold is yellow, and this hue is retained in yellow gold jewellery. The intensity of the yellow colour can vary based on the alloying metals used.

White Gold: White gold has a silvery-white appearance due to the inclusion of white metals. However, it may not be as bright white as platinum. The rhodium plating applied to many white gold pieces gives them a bright and reflective surface.

Morgan & Co pride themselves on the beautiful hue of their gold - it’s a light tone and suits every skin tone. Get in touch with the team here to make your free consultation and view their beautiful settings in yellow, rose and white gold. 


Yellow Gold: Yellow gold is generally more durable than white gold because the alloying metals used, such as copper, provide additional hardness and strength to the gold.

White Gold: While white gold is still durable, it may be slightly less so than yellow gold. This is because some of the white metals used in the alloy may be softer.


Yellow Gold: Since yellow gold is typically alloyed with metals like copper and zinc, which are less likely to cause allergic reactions, it may be a better choice for individuals with metal sensitivities.

White Gold: Some people may be allergic to nickel, which is a common alloy metal in white gold. To address this, many jewellers use nickel-free white gold or alternative white metals.


Yellow Gold: Yellow gold requires less maintenance over time. It doesn't tarnish, and scratches may be less noticeable due to its natural colour.

White Gold: White gold may require periodic re-plating with rhodium to maintain its bright white appearance. This process is known as re-rhodium plating and is common in the maintenance of white gold jewellery.


Yellow Gold: The cost of yellow gold is often lower than white gold because it doesn't require rhodium plating.

White Gold: White gold may be slightly more expensive due to the cost of rhodium plating, which is applied to enhance its whiteness.

Ultimately, the choice between yellow gold and white gold is a matter of personal preference, taking into account factors such as colour, durability, maintenance, and any metal allergies. Both types of gold have their unique characteristics and can be used to create beautiful and timeless jewellery pieces.

Morgan & Co not only source diamonds, but all precious stones

Precious gemstones are valued for their rarity, beauty, and durability. Apart from diamonds, rubies, sapphires, and emeralds are high value stones. Choosing the best stones involves a combination of knowledge, experience, and careful consideration of various factors. 

Key Message: Morgan & Co choose the best of the best


Colour: The most important factor in assessing rubies is their colour. The finest rubies exhibit a vivid, pure red hue. Morgan & Co look for stones with strong red colour, minimal secondary tones, and good saturation. View Morgan & Co's bespoke dress ring featuring a stunning ruby here:

Clarity: Like diamonds, Morgan & Co prefer rubies with minimal inclusions. However, inclusions are more tolerated in rubies compared to diamonds, as they can be an indication of the stone's natural origin.

Cut: A well-proportioned cut enhances a ruby's brilliance. Morgan & Co choose stones with precision cuts that showcase the stone's colour and minimise light leakage.


Colour: Blue is the most popular colour for sapphires, and gem dealers seek stones with a rich, vibrant blue hue. The absence of colour zoning and the presence of secondary tones are important considerations.

Clarity: Similar to rubies, sapphires with minimal inclusions are preferred, although some inclusions, like silk or needle-like crystals, can enhance the stone's uniqueness.

Cut: A well-cut sapphire showcases its colour and brilliance. Morgan & Co choose stones with precise cuts that maximise the play of light within the gem.


Colour: The primary consideration for emeralds is their colour, characterised by a rich green hue. Morgan & Co look for stones with good saturation, minimal secondary hues, and a balance between brightness and intensity.

Clarity: Emeralds are often included, and Morgan & Co appreciate the unique "jardin" or garden of inclusions. However, clarity still plays a role in determining the overall quality of an emerald.

Cut: The cut of an emerald is crucial in highlighting its colour. Morgan & Co choose stones with well-proportioned cuts that enhance the stone's beauty and minimise the impact of inclusions.

In addition to these factors, Morgan & Co also consider the origin of the stones, as certain locations are renowned for producing gemstones of exceptional quality. Additionally, ethical and sustainable sourcing practices are increasingly important to Morgan & Co. We provide certificates from reputable gemological laboratories to verify the quality and authenticity of precious gemstones, adding an extra layer of assurance for their clients.

Design Process 

Designing an engagement ring is a collaborative process that involves communication between the client and the  designer. Here's a general outline of how Morgan & Co’s  design process for an engagement ring typically unfolds:

Initial Consultation

The process often begins with an initial consultation between the client and the Morgan & Co’s jewellery designer. During this meeting, the client expresses their preferences, style, and any specific ideas they have in mind for the engagement ring. Morgan & Co are conscious of budget and always work within your clients budget perimeters. 

Understanding Preferences

Morgan & Co’s designer carefully listens to the client's preferences, taking note of elements such as the preferred metal (yellow gold, white gold, platinum, etc.), the type and shape of the gemstone (diamond, ruby, sapphire, etc.), and any specific design details the client desires.

Sketches or CAD Design

Based on all  the information gathered, Morgan & Co’s designer  using Computer-Aided Design (CAD) software to create a digital representation of the proposed design. This allows the client to visualise the concept before moving forward.

Client Feedback

Once the CAD drawings have been created the client reviews the CAD designs and provides feedback. This is an iterative process, and adjustments can be made based on the client's comments. The goal is to refine the design to align with the client's vision.

Once the design is finalised, the client and Morgan & Co’s lead designer discuss specific details, such as the quality of the chosen gemstone, the Carat of the gold, and any additional design elements .

Final Approval

On the last appointment with the design team the  client gives the final approval for the design, ensuring that every detail meets their expectations. This includes confirming the dimensions, gemstone placement, and overall aesthetics.


With the approved design in hand, the craftsmanship begins. This involves shaping the metal, setting the gemstone, and adding any decorative elements specified in the design.

Quality Check

The finished engagement ring undergoes a thorough quality check to ensure that it meets the design specifications and the Morgan & Co Standards. This may involve checking gemstone settings, verifying dimensions, and assessing the overall craftsmanship.


Throughout the process, Morgan & Co consider clear communication and collaboration between the client and the designer as key to a successful outcome. It is  essential to create a custom engagement ring that perfectly reflects the client's style and preferences. This personalised approach ensures that the final piece is not only beautiful but also holds sentimental value for the wearer.

Frequently Asked Questions (FAQs)

  1. What are the key factors that determine a diamond's quality?

Diamond quality is typically evaluated based on the 4Cs: Cut, Colour, Clarity, and Carat Weight. These factors collectively determine a diamond's appearance, brilliance, and value.

  1. How can I ensure I'm buying a high-quality diamond?

To ensure quality, consider purchasing from reputable and certified jewellers. Look for certifications from renowned gemological laboratories like GIA (Gemological Institute of America) or IGI  to verify the diamond's attributes.

  1. What is the significance of diamond certification?

Diamond certification from reputable labs confirms the authenticity and quality of the stone. It provides detailed information on the diamond's characteristics, aiding in making an informed purchase.

  1. What should I prioritise when selecting a high-quality diamond?

Prioritise the aspects that matter most to you. Some might prioritise brilliance (cut), while others may prioritise clarity or size (carat weight). Consider your preferences and budget when making a decision.

  1. Are all high-quality diamonds expensive?

Not necessarily. High-quality diamonds can vary in price depending on the 4Cs. Sometimes, certain characteristics might be more important to you, allowing for flexibility in other areas to meet your budget.

  1. How can I ensure the diamond I purchase is ethically sourced?

Look for diamonds with certifications that verify ethical sourcing, such as Kimberley Process Certification, which confirms the diamond's origins are conflict-free. Speak with the team at Morgan & Co to ask any questions you have. 

  1. What are the benefits of buying high-quality diamonds?

High-quality diamonds tend to have superior brilliance, sparkle, and overall appearance. They may also hold their value better over time and are typically more durable due to better craftsmanship.

  1. Can I shop for high-quality diamonds online?

Yes, many reputable jewellers offer high-quality diamonds online with detailed descriptions and certifications. Morgan & Co do not recommend buying diamonds online, there are many aspects that can be hidden when purchasing online. It’s recommended to speak with a reputable jeweller when purchasing your forever diamond. 

  1. What role does the diamond's cut play in its quality?

The cut greatly influences a diamond's brilliance and sparkle. A well-cut diamond reflects light optimally, enhancing its overall appearance. It's often considered the most crucial factor in a diamond's beauty.

  1. What is the primary difference between yellow gold and white gold?

The main distinction lies in their composition. Yellow gold is a naturally occurring metal, while white gold is an alloy created by combining yellow gold with other white metals like palladium, silver, or nickel.

  1. Does yellow gold or white gold tarnish or change colour over time?

Yellow gold generally maintains its colour over time. However, white gold can slightly change colour, revealing a yellowish hue over the years. Periodic rhodium plating for white gold jewellery helps maintain its original colour.

  1. Which type of gold is more durable, yellow or white gold?

Both yellow and white gold are durable for everyday wear. However, white gold tends to be slightly stronger due to the metals mixed in the alloy, making it marginally more durable.

  1. Are there differences in maintenance between yellow and white gold jewellery?

White gold may require occasional re-plating with rhodium to maintain its bright, white appearance. Yellow gold generally requires less maintenance, with periodic cleaning to maintain its lustre.

14, Are yellow gold and white gold priced differently?

The price difference between yellow and white gold is generally negligible based on their purity (ct). However, white gold jewellery might have additional costs associated with periodic rhodium plating.

  1. Can I mix and match yellow gold and white gold jewellery?

Absolutely! Mixing yellow and white gold jewellery can create a beautiful contrast and add versatility to your style. It's a fashionable choice and often seen as a stylish way to accessorise.

  1. Are yellow gold and white gold suitable for all skin tones?

Both yellow and white gold complement various skin tones. Choosing between the two often comes down to personal preference and the desired aesthetic.

  1. Which type of gold is more popular for engagement rings: yellow or white gold?

Both yellow and white gold are popular choices for engagement rings. White gold has gained popularity in recent years due to its modern and versatile appearance, but yellow gold retains a timeless allure.

  1. Can people have allergic reactions to yellow or white gold?

It's rare for individuals to have allergic reactions to pure gold. However, allergic reactions to the alloys mixed with white gold, such as nickel, are possible for some people. Choosing hypoallergenic options like palladium or platinum can help alleviate this concern.

November 18, 2023 — Morgan Gaskin