An Interview with Morgan & Co’s Co-Founder, Morgan.

Q: One of the biggest questions we hear from couples is—how do I buy a ring within my budget? Can you walk us through it?

Morgan: Absolutely. First things first — budget is not a dirty word. Whether you’re looking to spend $5,000 or $30,000, what matters most is making smart, informed choices so you’re investing in a piece you’ll love for decades.

At Morgan & Co, we begin by helping clients understand what’s actually impacting price. One of the biggest differentiators? The diamond itself — specifically, whether it’s a natural or lab-grown diamond.

Q: Can you explain the difference when it comes to price?

Morgan: Yes — lab-grown diamonds can be up to 60% less expensive than natural diamonds of the same size and grading. That’s a huge difference. And for some couples, it means they can go bigger or choose a more intricate setting without stretching beyond their comfort zone.

It’s important to note that lab-grown diamonds are chemically and visually identical to natural ones. The only real difference is origin — and perception. Some of our clients love the idea of a natural stone because it feels connected to the Earth and its history. Others prefer lab-grown for value, ethics, or environmental reasons. There’s no wrong choice — it’s about what feels right for you, and of course your price point.

Q: Are there other ways to make the most of your budget?

Morgan: Definitely. It’s all about balancing the elements of the diamond — cut, colour, clarity, and carat. For example, a well-cut diamond with slightly lower clarity or colour can still appear incredibly bright and beautiful, especially when set correctly. We guide clients through that sweet spot where value meets beauty. We will provide a quote for you that is within your budget, but also within our parameters of what we are happy to sell. We will not sell a diamond that we wouldn't wear ourselves, which is why we will source diamonds between G and D (near colourless - colourless) and always eye clean.  

Also — consider shape. Rounds are the most expensive shape per carat. If you’re open to an oval, pear, or emerald cut, you can often get more visual impact for your spend.

Another area to consider is metal. You may like to consider opting for 14ct gold rather than 18ct, this is something we can offer if you are on a tight budget. All the metals we use at Morgan & Co are premium quality, so it comes down to personal style and how you want the piece to feel on your hand.

And finally, don’t underestimate the impact of the setting. You might opt for a slightly smaller centre stone and elevate it with a bespoke setting that makes it feel entirely unique. Remember you can always add more sparkle with your wedding bands, so I always like to look at the whole picture and ask our clients to consider their wedding bands at the same time. 

Q: What’s your advice for couples who feel overwhelmed or unsure where to start?

Morgan: Start with us. We’ll sit down, listen, and work with you to understand your priorities — not just your budget, but your style and values too. The process is relaxed and transparent. No pushy sales. No overwhelming jargon.

At Morgan & Co, we believe buying a ring should feel exciting and intentional — not stressful. You don’t need to know everything. You just need the right guidance.

Want to explore what’s possible for your budget?

Book a private design consultation at our Buderim studio and discover the difference with Morgan & Co—where your forever journey begins.

Thank you for reading! 
Morgan xo